Should you have any questions regarding our offerings please do not hesitate to get in touch with us:

Michel Wolfstirn -

Nicolas Buttin -

Or use the form on the right.

42 rue Sainte Croix de la Bretonnerie
75004 Paris


Innovate With Nature is a series of learning expeditions and workshops where participants learn from nature and get techniques to solve their challenge by taking inspiration from nature. Biomimicry, Design Thinking and the Circular Economy are all part of the tools and methodologies that we use.



DUBAI - November 11th to 15th 2019 :


Arabian Oryx and Sand Gazelle in the Dubai Desert Conservation Reserve

Arabian Oryx and Sand Gazelle in the Dubai Desert Conservation Reserve

Imagine spending 5 days of expedition in the Persian Gulf between the desert of Dubai and the Strait of Hormuz in Oman. You will immerse yourself in nature and get deeper into the beautiful innovations of these unique ecosystems. You may find inspiration for your next design but also change the way you live as a whole. Are you ready to fully immerse yourself in nature? We promise this experience will transform you, for the better!

>>> Early bird ticket: 1150€ (only until October 1st)

>>> Regular price ticket: 1500€ (until October 20th latest)

Imagine learning from nature to come up with new, sustainable and highly efficient solutions in areas like transport, energy, sheltering or packaging, and even communication and management.

You will learn incredible strategies and solutions around how nature masters movement, on the ground, on water or in the air. You will also discover beautiful solutions for energy harvesting, storage and distribution from plants and birds. You will also be amazed by smart natural packaging and sheltering solutions from insects and animals. And finally wonder at collaborative communication strategies that insects or birds implemented to hunt, organize and survive in this region.

All of these great insights could be useful to build the masterplan for your next innovation whether you work as an engineer, designer or in strategy in your company or organization.

You will first be exploring the desert of Dubai and then the surroundings of Khasab, one of the most beautiful place in the region. You will be guided throughout this journey by our fantastic team of facilitators. You will be learning by doing, putting new techniques into practice to design new solutions with the help of special tools such as the Circulab. Notions from design thinking, biomimicry and the circular economy will be taught and put daily into practice to improve your learnings outcomes.

This training represents a fantastic opportunity to stimulate your creativity, think in a more holistic way and improve your problem solving skills with new techniques.



Arriving from Dubai in the United Arab Emirates, we will establish our 1st camp base in the desert for one night where you will experience an authentic night in a desert tent.

Our 2nd camp base will be in the Musandam Peninsula (in Northern Oman). Boarding a dhow (typical boat) at Khasab we will have a 3 days cruise along the fjords (2 nights on a beach camp, 1 night on board).

This trip will include dolphin sightseeing, camel ride, observing bioluminescent plankton and a lot of unexpected fauna and flora along the way. Keep in mind you will need an extra visa for entering Oman and then returning to UAE (approximately 65 USD).

Mornings will be moments dedicated for outdoor activities and exploration of nature with local naturalists where you will learn incredible strategies from fish, birds, algae and mammals.

Afternoons will be dedicated to analyzing, relating and benchmarking for solutions to your challenges and broader human challenges.

Evenings will be dedicated to contextualizing with a series of games and prototyping tools in order to bring your ideas to life as much as possible.

This program is dedicated to give you easy access to nature as a tremendous source of inspiration in your work (and also for your life in general). Expect to be surprised and amazed by nature's incredible sustainable and efficient strategies. You will also learn new processes and methodologies to innovate with nature when you come back home.

The second part of this expedition near Khasab with a boat trip around the peninsula.

The second part of this expedition near Khasab with a boat trip around the peninsula.



We will all arrive on Sunday morning from Dubai to go directly to the desert. We will introduce  you to the workshop and explain basics concepts that we will use during these 5 days together. Camels and falcons will be at the program that day.

The Ghaf tree is a drought–tolerant, evergreen tree which is, possibly, the sturdiest plant of the harsh desert environment In the UAE.

The Ghaf tree is a drought–tolerant, evergreen tree which is, possibly, the sturdiest plant of the harsh desert environment In the UAE.



We will start this day by giving you instruction about your first challenge and group you in a first team. Each day is dedicated to a new challenge. Also you will change teams each day so you can connect and work with everybody during these days together.

The unique and extreme desert ecosystem is  full of lessons to survive and thrive even with limited resources. Lessons that can guide us in times of uncertainty and rapid changes that we know. During our desert trip we will discover some of these masters of adaptation and resiliency.


In the late morning and early afternoon we will travel north to Oman and cross the border to arrive in Khasab (expect a 2-3 hours drive).

Boarding a dhow (typical boat) we will spend the night on the boat altogether (please note: the sea is very calm so you shouldn't feel seasick at all)



During this day, we will start by an energizing game to open your 5 senses. We will do some snorkeling and discover the fjords of the peninsula during that day. We will also continue working on our challenges. In the afternoon we have imagine a series of exercises on the beach when we return to the land.

Playful dolphins in the Musandam fjords. Photo by Oman Tourism

Playful dolphins in the Musandam fjords. Photo by Oman Tourism

Satellite view of the Musandam fjords near Khasab (Northern Oman)

Satellite view of the Musandam fjords near Khasab (Northern Oman)

musandam 6b.jpg


A snorkeling morning will be organized with the boat in the morning. Hopefully you will be able to approach dolphins and for sure many fish during this activity.

Back at our camp base, we will have lunch altogether and start gathering, commenting and analyzing our last insights in teams. 

The late afternoon and evening will be dedicated for some time outside, followed by a walk to see sunset and organize a dinner outside on the beach where we will probably see bioluminescent plankton at night.

The evening will be the time for contextualizing and reflecting on your discoveries and solutions.




During this last day, we will be closing our challenges and present them before returning to Dubai. We will have a last lunch and prepare for departure around 2pm. Snacks will be provided for the return trip. Depending on your flight back, as an option a small tour of the local mangrove will be organized.

We truly believe you will enjoy every moment of this great expedition we've planned for you. And we know that you will come back home with plenty of new insights from nature, new tools and methodologies to use in your company to innovate with nature in mind.

We can't wait to have you on board with us!




This expedition workshop will be facilitated by our team members presented below and will be assisted by local biologisst.




Nicolas Buttin.jpg

Nicolas Buttin is the co-founder of Innovate With Nature. He also co-founded Wiithaa, the first design and innovation agency focusing on circular economy. Clients include L’Oréal, IKEA, Danone, Nespresso, AXA, Bouygues, Orange and Suez. He is also the co-founder of the Circulab methodology which purpose is to activate the circular economy for companies. Circulab is now a global network of trained certified consultants (more than 50 people on all continents).

Nicolas is the co-author of the book 'Activate the circular economy' (in French, soon available in English) released in 2015. He is also a speaker at various global conferences including TEDx where he talked about how to reconnect with nature. Nicolas has been teaching design and economy for many years in business and design schools as well as engineering and political sciences institutions like SciencesPo.

Nicolas is graduated from Celsa in Paris and also owns a post-graduate in Design Management from the University of the Arts London. He is a specialist on design thinking innovation methodology theorized in Stanford where he has been coaching yearly projects from ME310 international program ( Nicolas helps companies turn big ideas into tangible products and services by running collaborative workshops based on business games and rapid prototyping. He also accompanies businesses on the design and implementation of such innovations.

Nicolas has always been a nature lover, sustainability advocate and open-source believer. He started to specialize in biomimicry by co-designing a game on the best cases of biomimicry: Biomimicards (freely available online), before developing the Circulab, which is also inspired by nature’s resilience and cost effectiveness.

Nicolas is living and working in Paris.




Laure Dumas for IWN.jpg

Laure Dumas is a consultant specializing in the personal communication for CEOs and managers, helping them to deliver authentic and inspiring talks or presentations. A graduate from Celsa, she joined the selection and coaching team of the TEDxCelsa for its first two series.

Laure has always been captivated by the ingenuity and beauty of nature, of species, and of landscapes. From her childhood, she has listen to it and observed it. Naturally. So, it was an impacting discovery when she learned of the existence of biomimicry during a TEDxCelsa talk by Nicolas Buttin.

At that point, she resettled in Dubai. Parallel to the development of her professional life there, she has discovered in this region an environment quite different from the typical “clichés” we often hear: the beauty of the desert, and the stunning ability of certain species to live in extreme conditions. She has also observed the diversity of marine life and has experienced the magic of bioluminescent plankton; or the importance and usefulness of mangroves. So many subjects that she has shared with "Innovate With Nature" and this has led her to join the organisation and logistic support team for this uncommon trip.




Dubai Desert Conservation Reserve (United Arab Emirates) and a boat trip and beach camp in the Musandam Peninsula (Northern Oman).



From November 11th to 15th 2018



 Between 10 and 15 people



You will discover the surrounding nature by foot and snorkeling for our boat trip. With the help of biologists you will learn how local plants and animals adapt to their environment. During workshops our facilitators will equip you with design tools to extract the principles of nature’s strategies and solutions so you can apply them to your design challenges.



Anybody curious to learn from nature and interested in developing sustainable solutions. The more diverse the background of the participant, the better! This training is also intended for professionals interested or working on topics of sustainability, innovation, design, engineering, strategy, management or learning.



Activities will not be very strenuous.

It is better if you can swim as part of the trip will be on a boat and you'll enjoy snorkeling activities much better.



Registration is open until October 20th, 2018

Please wait after this date to book any flight or transport. This will be the date when we confirm this training.



- All accommodation and food between the 11th of November 10am to the 15th of November 2pm.

- Workshops, expeditions, workshop material

The price does NOT include:

- Transportation from your home location to the meeting point in Dubai and return trip.

- Extra visa for entering Oman and then returning to UAE (approximately 65 USD)

- An extra sleeping bag for the night. They are included but we advise that you bring your own for ideal comfort.



Yes, please let us know in that case the name and contact of the person replacing you by writing at



The workshop will be refunded minus the processing fees if cancellation happens before the registration period ends on October 20th 2018. After that date no refund will be possible. 

If the workshop is cancelled by the organizer after the registration period is over, your ticket will be fully refunded.