The immersion workshop will be facilitated by the four team members presented below and will be assisted by biologist from the Runde Environmental Center.


Nicolas Buttin

Nicolas Buttin is the co-founder of Wiithaa, a design and innovation agency focusing on circular economy. Clients include L’Oréal, IKEA, Danone, Nespresso, AXA, Bouygues, Orange and Suez. He is also the co-founder of the Circulab methodology which purpose is to activate the circular economy for companies. Circulab is now a global network of trained certified consultants from Europe to Asia and the Americas (more than 40 people in 15 different countries).

Nicolas is the co-author of the book 'Activate the circular economy' (in French, soon available in English) released in 2015. He is also a speaker at various global conferences including TEDx where he talked about how to reconnect with nature. Nicolas has been teaching design and economy for many years in business and design schools as well as engineering and political sciences institutions like SciencesPo.

Nicolas is graduated from Celsa in Paris and also owns a post-graduate in Design Management from the University of the Arts London. He is a specialist on design thinking innovation methodology theorized in Stanford where he has been coaching yearly projects from ME310 international program ( Nicolas helps companies turn big ideas into tangible products and services by running collaborative workshops based on business games and rapid prototyping. He also accompanies businesses on the design and implementation of such innovations.

Nicolas has always been a nature lover, sustainability advocate and open-source believer. He recently started to specialize in biomimicry by co-designing a game on the best cases of biomimicry: Biomimicards (freely available online), before developing the Circulab, which is also inspired by nature’s resilience and cost effectiveness.

Nicolas is living and working in Paris. And likes to cook great French food!


Lindsay James

Lindsay James is the Vice President of Restorative Enterprise for Interface, the global sustainability leader and the world's largest manufacturer of commercial carpet tile (NASDAQ: TILE). She is a leader for the company’s sustainability strategy, where she expands Interface's thought leadership and sustainability vision, aligns the company's initiatives with this vision, and creates opportunities to engage Interface associates in the sustainability journey. Lindsay also serves as the biomimicry expert for Interface, working to integrate biomimicry into Interface's sustainability practices and discover a path for business to become restorative.

Combining rigorous business acumen with her passion for reconnecting people with the natural world, Lindsay offers a unique ability to envision biomimicry-based solutions and engage others in this process. As a sustainability expert with more than 15 years of experience, Lindsay passionately believes biomimicry offers a turnaround strategy for business and she brings inspirational leadership to guide business in this direction.

Lindsay is a graduate of the University of North Carolina, with an MBA in Sustainable Enterprise from the Kenan-Flagler Business School. She recently earned her MS in Biomimicry from Arizona State University. She attended UNC-Chapel Hill for her undergraduate degree, where she graduated Summa Cum Laude with a BA in both Economics and Biology. Lindsay’s professional experience includes economic consulting with Analysis Group and environmental economics research with RTI International. She resides in a Conservation Community north of Chicago, with her husband and two children.


Baard Røsvik

Baard Røsvik is passionate about technology, innovation methodologies and techniques. Since he finished his studies in business and administration back 1985 he has worked in different industries, both in large multinationals and small private companies. For the last 8 years he has worked in Semcon, a design and product development company offering innovation and development services.

Baard is curious and always looking for new possibilities to solve problems. After being introduced to biomimicry through Dayna Baumeister at the Innotown conference in 2011 he has started to benchmark Semcon's developed solutions, not to the competition, but to nature. He has also followed some of the trainings from the Biomimicry Institute.

Baard is a graduate from the Norwegian School of Economics and lives in Alesund, not far from Runde where the immersion workshop will take place.

Michel Wolfstirn

Michel Wolfstirn is the co-founder of BiomimicryNorway, a not for profit organization aiming at promoting biomimicry in Scandinavia and helping companies to innovate with sustainability in mind by using the biomimicry and circular economy frameworks. He is also a certified Circulab consultant (Circulab is the circular economy game co-created by Nicolas Buttin).

Loving outdoors adventures, Michel felt the need to balance his karma from 8 years as a mechanical engineer in the oil industry by starting his journey with biomimicry in 2014. He has since then held a number of keynotes and workshops on integrating circular economy and biomimicry principles in the design process and is working with several projects incorporating these frameworks. Michel is also a visiting lecturer at HiOA, the Oslo and Akershus University College of Applied Sciences.

Michel is a graduate of ENSAM (now Arts et Métiers ParisTech) and Universität Karlsruhe (now KIT) and holds a M.Sc. in Mechanical Engineering from both institutions. Michel also attended several courses and immersion workshops held by the Biomimicry Institute.

Michel has been living in Oslo for the past 10 years trying to make the most out of the stunning sceneries the Norwegian landscape provides.